Measuring ROI for live translation

Teams evaluating live translation usually begin with cost. The better question is what new reach and efficiency that spend unlocks.

Where ROI appears first

Multilingual output can increase total audience addressability, improve watch time in specific regions, and give teams more content to reuse after a live event ends.

Useful metrics to track

• Growth in average watch time by market
• Performance of translated clips after live events
• Time saved in post-event localization workflows
• Reduced need for separate manual translation pipelines

The key idea

Translation should be measured as a growth and operations tool, not only as a localization expense.